Affiliate Marketing And PPC Management

How can you build wealth by using affiliate marketing and pay per click? You do that by not just sending the traffic on to your affiliates to get the commission but by building your own assets at the same time.

When purchasing 'clicks' from Google, proffer some 'goods' of your own that is unique and valuable and isn't generally found in other places. Try to gather contact information from all of your visitor or as many as possible, then send them to your affiliate.

By tradition, if you can make a tradition in 5-6 years, affiliates will display banner ads or other links, purchase pay per click and other traffic, then send the traffic directly on to their affiliate hoping that this will produce a sale and therefore a commission.

We call people who do that "bitslingers." They buy traffic and get the dollars from it, but nothing else. They add nothing of value to the mix. They're just brokers of clicks, and little more. Want to be more than just a bitslinger? Build an asset, a customer list you can communicate with again and again.

What could you do to take a valuable product and add some value of your own to it? Here are some suggestions:

Offer a tutorial.

Host a web chat where you can give them information on a related subject that is associated with the affiliate service/product you are pushing.

Advertise a free e-course related to the affiliate product then offer the affiliate product through it.

Proffer a free guide or reference source available.

Should you have several affiliates offering similar products or services, create a cost and quality analysis and then allow them to pick which one they like.

Create audio recordings on the subject.

Sponsor a contest.

Furnish some type of downloadable software.

The main this is that you don't want to push your product/service on your customer. "Hey buy this product!" isn't going to help. Give them something valuable that will help them then they will want to look into the product you have.

There was a time when you could run to Google, buy clicks, and send them through your own affiliate link straight to your host's web site. Successful affiliate hosts loved this, because it meant they could very well dominate their market as almost every Google ad on the page promoted their web site.

Google didn't see is the same way. These monopolizing set ups fouled up this way of using AdWords and it tarnished Google's image. So Google took control in early 2005 and now only one ad per display URL per page of adwords sponsored results is allowed.

This does not mean, however, that you can't have your affiliates showing up on the same Google results page as you. It simply means that they can't just buy traffic and send it straight to your web site.

So your affiliates-or you yourself, if you're an affiliate for another host-need to come up with real, original content on the landing page, if you want to survive. When you do this, everybody wins. You add value to the market, and those visitors who sign in become an asset for you.

About the Author

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to ppc outsourcing, he's the man!

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