Five-Star Service: 4 Keys to a Great Customer Service Experience
submitted: Aug 12th 2008 |
by: CaryCavitt |
Total views: 1 |
Word Count: 813 |
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Every person on earth will be given the role of a customer throughout his or her life. From early on all of us becomes acquainted with being served by others in the marketplace. We can go anywhere in the world and find ourselves ready to be the customer. Simply reflect on this past week and we will soon discover that each day is filled with various moments in the role as the customer.
Simply reflect on the past experiences that we have had as a customer and we will soon find that some people are better at customer service than others. We will also discover that most of our customer service experiences are average at best. There will be those moments when we are given the honor of being served by a customer service superstar. But on average, service in America usually leaves us with the impression that we are interrupting the person responsible for taking care of our needs.
In order to provide a great and memorable service experience, the person responsible for serving must genuinely care that the customer has his or her needs met. But if a service representative is simple going through the motions and simply "working for the paycheck," the service will more than likely be perceived as average. This is because customers can feel when there is a lack of concern while being served. Here's an important point to remember:
"Providing five-star service can only happen when we genuinely care about exceeding our customer's needs. Without caring about our customer, the service being provided simply becomes an act of following a job description."
When we focus on wanting to make the overall customer experience as pleasant as possible, our customers will remember the service provided as outstanding. Our customers will also perceive our service in a positive light when they feel that we desired to make their experience as enjoyable as possible They will see that we had their best interest in mind. Let's now look at four ways to show our customers that we genuinely care about their experience.
1. Five-star service is being courteous
Being courteous to our customers should be a given for every customer service representative. It would seem only logical that anyone who is working out in front with customers would be hospitable. It only takes one employee to sink a business if he or she is consistently being inconsiderate to customers.
2. Five-star service is being urgent
The next key in providing excellent service is to show our customers that their needs demand a sense of urgency. By this I mean that we respect our customers by seeing their request as important and give them the positive impression that we will quickly take care of it. We need to consider each request as a pressing matter that should be taken care of in an efficient and professional manner.
3. Five-star service is simply serving from the heart
Customers ultimately measure the service by the memory of the experience. This is why it is important to project a caring attitude. When they sense that we care about their experience, they will automatically give the service higher ratings. Creating a successful service experience will only happen when we show that we care enough to give our best and treat them in a way that we would want to be treated if we were the customer.
4. Five-star service is a team effort
The sky truly is the limit when an organization has a team that is passionate about creating great service. This is because each team member plays a key role in how well the service will be perceived. It is important to understand that every employee is a reflection of not only the organization, but also of each other. In order to provide five-star service, we must first start by creating a team that is excited to serve.
Offering an excellent service experience involves creating a memorable experience that makes each customer want to come back again. These great service teams understand the importance of showing each customer appreciation. Projecting this attribute will go a long way in also making our customers feel like VIP's . This really is the secret if we are to consistently win them.
Delivering five-star service is really about enjoying it. In order to give great service we need to enjoy serving others. By enjoying the process of helping others, we will be better at producing five-star service. I believe that one of the best qualities found in customer service superstars is that they thoroughly enjoy serving people. This alone makes it all the more effortless in delivering exceptional service. When we truly enjoy serving others, our occupation becomes less of a job and more of a profession.
About the Author
Cary Cavitt is a professional customer service speaker. He has authored seven books on the topic and is available for keynote speaking and onsite seminars throughout the United States. Read more great customer service articles and customer service tips.
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