Article Advise

submitted: Aug 21st 2008 | by: Mak | Total views: 1 | Word Count: 944 | |

It used to be that car sales was a quick, surefire way to achieve the American dream. Go back 20 or 30 years and youll find that selling cars was a lot different. Kids who dropped out of high school, as long as they had some people skills, could get a start in car sales and be making over $100,000 a year in no time. A popular joke on the subject went like this: A parrot enters a bar and lands on the shoulder of a rich-looking man.

The parrot asks, aWhatas your IQ?a The wealthy man says, a170.a The parrot asks, aHow many trials have you won this month?a He flies off and finds someone who is dressed even better. She is loaded with diamonds all around and a Gucci purse. Again, the parrot asks, aWhatas your IQ?a She says, a180.a

The parrot asks, aHow many operations have you done this month?a The parrot flies up and spots a man who looks like a million bucks. He has a tailored Italian suite, bling all over him and bodyguard. aWhatas your IQ, rich guy?a the parrot asks. The man smiles a gold toothed smile and says, a80.a The parrot asks, aHow many cars have you sold this month?a In todayas market, itas tough to find a salesperson breaking $50,000 a year.

Even honest dealers are hurting the unscrupulous salespeople by allowing customers to purchase vehicles and do everything at once from their computer and over the phone. Dealers like Used Cars in Oklahoma are making it harder for high-grossing salespeople to earn their living. The Car Salespersonas Greatest Asset It is ironic, but in this age of information where consumers have access to just about everything that the car salesperson knows, there is still one major flaw that can be exploited. There is TOO much information out there! Everything has a spin. A salesperson who really wants to make money will find those websites that help them overcome the intelligent Internet shopperas objections.

These are ways you can deal with an online consumer who knows too much: 1) Look up the trade-in value of their old car on the trade evaluation sites. Find the lowest one and be prepared to show them the quote. 2) If they insist that your asking price is too high, look up the value of your car on the evaluation sites but this time print out the highest price and show it to them. 3) Send out a lot of emails. People love email from a car salesman, and theyre especially appreciative if you call to let them know you emailed.

4) If they find something negative on the history report, search for articles that debunk the history reporting system and print them for the customers so they know that vehicle history reports are not accurate. 5) If the Carfax looks good, but the customer has an article that debunks the accuracy of a vehicle history report, point to the disclaimer and tell them that Carfax guarantees accuracy. 6) If they say that the Internet price was lower than the price you quoted, tell them that someone has been hacking into the system. If they are persistent, sidestep the question or switch them to a different car. 7) Have someone make a website that spreads rumors about your competitors. When a customer comes in and says they want to go to or have been to a competitor, show them the website you had created depicting the competitor as evil.

8) Post on forums and blogs that aCompetitor Aa does something really bad. People will believe anything they read on the internet, so if you post (using a fake name) that Competitor A is a known drug dealer and that Competitor B helps to fund terrorism, people will stop going to them. 9) Find a free auto classified site and make up an account. Post a fictional car similar to one of yours but priced much higher. Print it out and show it to your customers. 10) If there is anything not covered here that is Internet related, tell the customers that there is a virus going around.

So cheer up my corrupted sales friends. Together we will sway the balance of power back towards the cause of profits and the fabled high life of lore. If you are an honest salesperson or a consumer, please disregard everything that you just read. It is written for entertainment purposes only.

About the Author

Atten: Car salespeople. Get your free 5 part mini e-course on car sales training. It's a must read for car salesman and women in the car business to help you sell a ton of cars.

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