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submitted: Aug 25th 2008 | by: DanCarter | Total views: 1 | Word Count: 447 | |

If you were looking for online car insurance quotes a decade ago, all 'online' probably meant was that you could communicate with your agent via email, rather than through letters in the post. You still would have probably started by speaking with an agent, by telephone, if not in person.

In the past, it seemed ridiculous to assume that any agent would give up their secret weapon in the fight for new clients. Most of them would never even think about handing out a quote to a potential client if they didn't actually come to their office for a real meeting.

That has changed recently, as website sales have replaced an even larger share of agents. This change has been driven by young, urban customers who prefer to do as much of their business over the web as possible. This results in less and less business for agents, who become less effective. That in turn results in forcing older and less sophisticated customers to start using the web as well, since companies are spending more and more effort on web sales.

With people becoming busier and busier, online car insurance quotes have steadily increased in popularity. Clients are now more willing to make big purchases without ever seeing a salesperson and more aware of the terminology involved and the options they can purchase. In short, clients demand more self-service than in previous years.

This has all served to make formerly unknown car insurance firms into viable entities. Every customer online started looking for a free auto insurance quote with no strings attached, and true discount auto insurance - before the market leaders were prepared to offer them. By focusing on this change in customer appetites, small companies were able to become national players.

It seems that now, every American insurance company now offers online car insurance quotes in some form or another. The much greater number of competitors can be a good thing, as competition often leads to lower prices and/or better service from insurance companies.

The trick to getting the best insurance rate is to shop around. It is fast and easy to receive and compare several free online auto insurance quotes. Don't automatically renew before checking with other companies. With the competition for your business, you can quite likely find a lower rate.

The role of technology has changed in the search for discount car insurance, but because pronouncements of "big savings" and "free quotes" have become the norm, it is important to remember how long it used to take, just ten years ago, and spend a little bit of time comparing the offers. There are still great companies out there fighting for your business, looking to make a name for themselves.

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Obtaining free online car insurance quotes has become easier and faster. Competition means you will likely find discount car insurance.

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