Article Advise

submitted: Aug 10th 2008 | by: BrianDMcEvoy | Total views: 1 | Word Count: 451 | |

There are many ways to use client testimonials to help promote your services and you should try to use as many as you can in your online and offline marketing efforts. Here are some ideas to try...

1) If you?re using testimonials on your website, make it stand out from the rest of the text. Try to use a colored box or use different fonts. Anything that makes it look different from the rest of the text on your site. Include the client?s (buyer?s) name and their website if they have one (but don?t hyperlink it as you don?t want your valuable visitors to click away from your site). Pick a testimonial that is specific to one aspect of your offer (eg, super customer service, speedy delivery, awesome price etc). To give the testimonial more value and credibility try and add a photo of the person who gave the testimonial. How do you get this? Just ask for it!

2) Set up a question / answer (Q/A) page or FAQs page on your website. Have a link to your list of testimonials included for quick reference or better still, use your testimonials in some of the answers.

3) Set up testimonials in an autoresponder message and place the email address or sign-up box on your site, so that it's available 24/7 upon request.

4) Put all your testimonials together as a pdf report that potential clients can download for free from your website. This would be great if you could include photos of the writers (if you get a testimonial, but no photo, then just write back to them and ask!) as it will add even more credibility.

5) Turn your testimonials into case studies and articles to use for promotional purposes. Start off with enticing headlines based upon the main point each testimonial focuses on like Super Support Service, Awesome Attention to Details, etc. Then include quotes or excerpts and even a link to your site for more information or to download the entire report or case study (or have this preloaded into an autoresponder and offer the web address to it as a Free Report in your last paragraph). Submit the articles to online article directories.

6) Try to use your testimonials in any offline marketing efforts like mail shots, brochures, print newsletters and post cards. They could even work well in radio or TV ads.

7) Use press releases if you believe offline publications and media may have an interest in your information, query them by researching how to do this first in freelance writer books from the public library. Then take action: submit the press releases to online press release sites and PRWeb.com then follow up with editors and publishers.

About the Author

To find out how to really use Client Testimonials, sign up for your free e-course at http://www.testimonialpower.com. Brian D. McEvoy uncovers some secret tips & stategies to easily get and use testimonials that will really boost your profits.

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