Article Advise

submitted: Jun 6th 2008 | by: JaneL.Church | Total views: 2 | Word Count: 597 | |

The word "spa" is very popular today; however, most people don't know that in Latin it actually means "health by water." Sure, today there are many spas that do offer water therapy, but a variety of other options are also offered. Many of them include pedicures and manicures, facials, hair styling, massages, skin treatment, and even full body treatments.

It is a growing industry that generates $11 billion per year and according to the International Spa Association there were 136 million visits to spas in 2007 in the U.S. alone. That makes it the fourth largest leisure trade in the United States and with the continued attention that the spa industry gets in movies, television, commercials and advertising it is set to grow.

If you want to makes some money in this business, you may want to purchase a day spa, start your own spa, or even start manufacturing some spa products yourself, such as body scrubs, lotions, balms for exfoliating, bath salts and so on.

You can find a variety of books and manuals that will help you to make spa products on your own such as "The Handcrafter's Companion". In fact, you can even go online and find some great recipes for products, such as this salt scrub recipe to try.

If you had to pay full price for a good jar of salt scrub, you'd be spending at least $20. However, you can make it in your own home easily. Just combine about a half cup of sweet almond oil, a handful of sea salts, and then add your favorite essential oils. You'll be ready to have your spa experience right at home.

There are many great recipes for various spa products online, such as shampoos, facial products, footbaths, and treatments for your hands. Some of these recipes come from people who have worked in some of the best spas in the world. So, you are sure to get some great recipes that really work if you know where to look.

One you have come up with the products you want to sell, then you need to market these products. Using the word "spa" is actually quite powerful in itself. It adds prestige to even products that are quite common. When you see products with the word "spa" in them, many people will be willing to pay a little more, just based on the perceived value alone.

When you are packaging up your spa products, it is important that it looks great, but it should also be low cost as well. Simple plastic wrapping is okay and you can dress it up with some great labels or tags that are easily customizable for you.

Another easy marketing option is to have some friends over for a "spa at home" party and let everyone try some of your natural ingredient spa products. You will need to set up the room where you will be having the party so that it feels like they have entered into a spa.

Have some nice signs that provide them with great tips. Include tips on how lavender can provide healing, how they can get rid of dry skin, and how beneficial it is to detox the skin. Use some soft music or even a water fountain to add some effect as well.

Now that you have the stage all set, you can have a great spa party that everyone will love. You can take the time to do facials for your guests or even manicures to help introduce the products that you want to sell. You'll also be able to get great feedback from the friends who attend.

About the Author

Author Jane L. Church is an expert at teaching people how to easily create your own spa-quality products at home. See "The Handcrafter's Companion" web site for more great spa product marketing ideas.

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