Advertise Not Using AdWords?

Google Adwords and AdSense have become the rage in internet marketing, enough so that many have forgotten there are other means of advertising which can be equally successful and require the investment of much smaller amounts of capital.

For those who are unfamiliar with the method AdWords is what is known as a pay per click marketing venture; every time the advertisement is viewed the advertiser is charged a small fee.

Fees for pay-per-click are normally well under one dollar. But these small fees quickly combine to represent a lot of money. This happens more rapidly when the keywords that are used are very popular and general and create higher than average false leads. This method is a gamble and like casino gambling it is very easy to eat up a large advertising budget.

Fortunately, contrary to popular belief AdWords is not the only means of advertising on the internet; as a matter of fact, it is not even the most commonly used technique. There are many ways with which to skin a cat, and the internet marketer intelligent enough to step beyond the boundaries of AdWords will quickly find their profits growing without the continual draining of their budget.

A blog or forum is a very cheap way to use the power of social networking to get your name and cause 'out there'. A blog or forum is very useful for people who are interested in a certain topic to meet with others of similar interest. This is a great way to get some exposure.

If an advertiser puts a post on a blog whose topic is related to his product or website, and in that post he includes a link to his website he can increase his websites exposure to people interested in what he sells. And he doesn't have to put out any cash.

Advertising on some other businesses website is another great marketing method. The trick comes in choosing the site to advertise on. The most important thing is to analyze with care his desired audience and find the sites they visit the most.

There are three methods of advertising on another individuals site.

You can put together a text or banner ad and pay the desired site a fee to put the ad on his site. You should be aware that this might not be better than the AdWords/ppc method. The exception would be if they will charge a customary charge for the time your ad is on display.

Good web content is the basis for the other two methods. In the one way a writer is paid to write articles full of information on a specified topic, that ties in to the advertisers website, to post on the advertisers site to raise his sites credibility with search engines and thereby increase his traffic.

Rather than being paid for writing an article a canny advertiser will write the article and offer this article for use on a related website as content in exchange for including the writers name and site info at the bottom as a resource box. This method is known as link building.

Of course, link building only works if the reader in question actually reads the article all the way to the end, then decides that they liked it well enough to see what else the author has to offer. With the short attention span that most internet web browsers happily boast, this is not very likely.

Another way is to write the article with links to informational location on your own site sprinkled through the article. So when the reader comes to an idea they want to know more about they can click on it and they can go directly to your site where there is more information.

This is called hosted web content and the majority of sites charge some kind of fee in exchange for displaying your article because a visitor can be taken away from their site.

Using the strategies we discussed internet advertisers can make a profit without risking getting cut by the double edged sword known as AdWords. Thus doing business and maintaining their pride and keeping their bank account whole.

About the Author

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords help, he's the man!

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