AdWords: The A B Cs of Success
submitted: Apr 26th 2008 |
by: KirtChristensen |
Total views: 9 |
Word Count: 372 |
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Succeeding at AdWords is as simple as ABC
A) Always select keywords that are pertinent to your product or service. You may be tempted to get keywords at random from a search engine database that could be relative to your topic just because they are in the top 5. Do Not Do That! All of your energies should be targeted directly at your prospective clients don't select aimless keywords.
B) Be sure that your finalized keyword list meets the qualifying criteria. Would you words be broad enough that an average searcher would think to use it? Yet would t be specific enough not to attract too much useless traffic? Even if the clicks don't translate into sales you still have to pay for them. Too much useless traffic will melt away your budget like snow on a hot June day.
C) Consider carefully what you want to bid for keywords. Search engines are designed to be profitable and they know that they make the greatest amount of profit from the people who will pay a higher price per click on their ads. That means those ads will be the ones on the top spot under 'Sponsored Links' and they will get the most exposure. That means more traffic. You would think that that is a win/win situation: high bids mean high clicks mean high profits, for you and the search engine.
Problem is this is not always so. The top position won't help you if you have a budget that won't go far enough to let you make enough sales to get back your invested funds. Therefore you must find a balance and that can be hard.
D) Don't forget to follow through. Advertisements need to be carefully monitored after their launch to determine the amount of business they are bringing in. Constant tweaking is necessary to nip problems in the bud and redirect advertising campaigns as needed before large amounts of advertising dollars are wasted.
These are the key components of any advertising campaign, and if the savvy advertiser takes the time to learn these lessons well the profits promised by the hundreds of ads claiming that AdWords is the key to internet marketing success may soon be realized.
About the Author
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords ppc management, he's the man!
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