Article Advise

submitted: Aug 26th 2008 | by: JayNaPier | Total views: 3 | Word Count: 442 | |

The personal branding myth has become quite popular with MOR Vacations affiliates. Many think that a website with video is personal branding, but it's just a myth. The myth has many confused, few even understand personal branding.

In February, 2007 I coached one of MOR Vacations prominent affiliates who wanted to know how I was winning all the sales awards and staying on the top sales list. As much as I'd wanted to share everything I know with him, I could only share that it was about personal branding and that video was the best option to develop that brand. He was just missing one key thing, years of equity required to develop that brand.

Building years of equity have allowed Trump, Oprah, Jordan and Regan to become quickly recognized without saying their entire name. You know I'm taking Real Estate, TV, Basketball and communication. These are a few top brands.

Donald Trump began building his brand as a child. His fathers office became the place where he built with wood blocks. It didn't hurt that his Dad was in the real estate business. He's now knows as "The Trumpster" and you can now "Trump" the competion. He's my favorite billionaire to watch.

Donald Trump was not the billionaire first, he started out looking to move into Manhattan. He did it slow, but he had big goals. His first project in Manhattan allowed him to turn a burned out hotel into a shiny new gem. Ahh...the reputation that allowed him to goto his next project.

Your reputation is a part of your personal brand. It also takes a track record, and being the first person that comes to mind on a topic. "I'm Everywhere" is something I hear often, and it's part of my personal brand.

As you learn more about personal branding and how M.O.R. vacations affiliates should be using it, you begin to see that most don't even understand it. You want to be UNIQUE, yet when you look at the websites of Members Only Resort Vacations affiliates, you see that many look almost exactly alike.

I do marketing coaching, that's part of my brand. So, I spend 80% of my coaching time teaching my team members to market their global resorts business. Building a personal brand requires consistency, uniqueness, understandability, must be focused and must fill a need the market has.

Before falling for the Personal Branding, YouTube, and Google Adwords marketing plan, do your research to find a marketing plan that will allow you be successful. You don't want be just another personal selling M.O.R. Vacations Memberships.

About the Author

Before you buy a MOR Vacations business. Ask yourself what the person your considering as your trainer is all about. Are they easily reachable? Are they approachable. Are they too busy to train you? What does their personal brand mean.

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