Can customers really be drawn to you, almost like a magnet?

Dan Kennedy is known in business and marketing circles as the "millionaire maker". His fame comes from his results. He takes his clients and shows them step by step how to take and idea and turn it into money.

Entrepreneur Magazine says that Dan Kennedy has "at least 101 moneymaking ideas for any business owner." 'Millionaire-Maker' Dan Kennedy moves with remarkable ease from one very different field to another, working with clients in 62 different businesses, industries and professions, earning as much as $250,000.00 in a single month providing unusual direct-response advertising and direct marketing advice, strategy, copywriting and marketing materials, video production and infomercials, and profit improvement systems.

Kennedy's clients include everything from sole entrepreneurs to huge corporations. Here are just a few examples - there's the husband-and-wife couple who came to Dan with an idea, a mountain of debt, and failing advertising. Less than two years later, they have zero debt and a home-based mail-order business generating over 200 000.00 a month at about a 40% profit margin.

Dan is best known, on the other hand, for his marketing consultations with billion dollar information marketing companies. He has been a prominent member of the Guthy Renker marketing brain trust for years. U.S. Gold credits Kennedy with increasing it's sales by the millions.

Dan immediately made my business healthy again by one simple principle that I was neglecting. I think it is neglected by a lot of businesses. Dan believes simply that having strong relationships with existing customers is an essential growth and profit center in a business. In fact, he sees it as even more vital then getting new customers.

Taking this principle to heart, we revitalized two of our businesses to stability, then profitability, by becoming excellent at customer service. Part of that means learning how to deal with and engender loyalty in your after they have had a problem with something you are doing. Now there are definitely problem clients out there and they need to be fired as customers. But many times, it is a great client who may bring more future business, if you can make the situation right.

A client can take offense to a number of things when it comes to doing business with you. Whether it be the actual product, your prices, or your customer service, some clients just find things to gripe about. And you can't ignore their complaints. Instead, acknowledge their problem and defuse the situation by:

Thanking them. Thank him/her for their comment, even if it was expressed in an impolite manner. Try to remember that their attack is not personal, and it's best that you don't treat it that way. Keep your composure and remain cool.

Starting your phrase with, "Let me see if I understand you completely." Then restate the person's complaint. This will do two things. First of all, it gives the person a chance to calm down. And secondly, it shows the client that you are truly listening and taking their concerns seriously.

Making sure you find one thing in their complaint that you can agree with. It doesn't matter how baseless you may see their complaint, pick one major point you can agree with. Build your rebuttal on that point. As an example: "Well, Mr. Thomas, I can totally understand you being upset about the delivery being late. I will see to it that it doesn't happen again. Now, about your other concerns..." This shows them that you are not defensive about the situation, and you would rather help solve their problem than make excuses.

Finding a solution to the problem. Remember, the only reason a client picks a fight in the first place is to get their point across that they have a problem. Your job is to always stay focused on solving that problem. Don't forget that when you handle this situation correctly, you will gain more customer loyalty and this will really pump up your bottom line.

I have no doubt that these lessons saved my business. Refocusing and staying locked on the concept of total customer value can, by itself, turn your entire business around. It can go from dull and pain inducing to exciting and profitable. Dan's "Magnetic Marketing" is loaded with these sorts of techniques. Simple, inexpensive if not free, and having a quick noticeable impact on profits.

He'll let anyone try it for 1 year with a full money back guarantee with no hassles or fuss. Sometimes when you come to the point where things aren't working and you have nothing to lose. That's when the right teacher appears. Or maybe you are just starting and can't afford set backs.

Simply walk the path of the millionaire business men. I am betting Magnetic Marketing and all Dan's other real world profit making teachings will be the bedrock of your business and all your future businesses.

About the Author

Scott Nelson, an entrepreneur with "Texas" style. Starting more than 20 new Businesses in his lifetime. He really knows about how to market his companies using the Magnetic Marketing Program by Dan Kennedy. Get a totally unique version of this article from our article submission service

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