Emotions And Memories Are Keys To Your Online Traffic Formula
submitted: May 18th 2008 |
by: TrishaFrauenhofer |
Total views: 3 |
Word Count: 338 |
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Memories are a major factor in how we are impacted. Memories are saved as pictures which can be accessed much easier than words. They can capture both emotions and feelings in one picture image. Remember, "A Picture is worth a thousand words."
Do you recall all of the words that you read on the screen, or do you remember the pictures and how the ad made you feel? Visualizations are very important in capturing people's attention.
In addition to memories, emotions play a critical role in decision making. It is important for marketers to understand that aside from logic and reason, human behavior is mostly influenced by emotions. Emotions are driven by the influence our memories have on us. So, we want our business marketing to spur emotion.
Here is an activity for you. Think of the word anger. How does it look to you? Did you get a picture in your mind or some facts about anger? My guess is you saw an image. According to scientific research, decision making cannot happen without an emotional response. The response comes from the brain system known as the limbic system. Without this emotional signal for the limbic system, the conscious mind is incapable of making a decision.
Consumers need to be able to access emotions to influence their behavior. Without the emotion, your traffic will fizzle. People want to be impacted. In marketing, you want to figure out how people relate to your product and certain experiences. These experiences trigger particular emotions which then drive their behavior.
Commercials that are full of dancing people and party lights, actually will tie up the product their selling to your emotional response of having fun. There are very few words but lots of emotion.
Unveiling common emotional responses will give you insight on what you must do and say to succeed with internet marketing. How your customers feel about your product is an important question. We want our customers to trust us. Understanding the mind will help you greatly with an online traffic formula.
About the Author
Trisha Frauenhofer is an online marketing expert who enjoys sharing her most effective online secrets including the Online Traffic Formula
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