How to Choose a Domain Name That Attracts The Right Customers

In today's world, a website is one of the fastest ways of attracting attention to your business. And the first step to setting up a website is choosing a good domain name.

Unfortunately, many people overlook this important step. Let's look at a few tips for getting a domain that will attract the right customers to your site.

1. Make Sure Your Domain Describes Your Business

Your domain name should make it clear to your visitors what your website is about, even before they land on the site. Don't make them guess what you're offering.

For example, if your name is Veronica Smith and you own a hair salon, get a domain like veronicashairsalon.com instead of veronicasmith.com. Unless you're famous, or want to become that way, your own name isn't the best option as your domain.

Also, shorter is better because it's easier to remember. It's also easier for them to type, with less chance of spelling mistakes.

2. Choose a Domain With Your Keywords in It

Most websites rely on the search engines to a certain degree for getting visitors. If you use your keywords in your domain name, it can help with getting ranked higher in the search results.

If you'd done the research and used these customer-specific keyword phrases in your domain name, more than likely your website will be listed on the very first page of the search engines, outranking your competitors because you had exercised due diligence where keyword-rich domain names were concerned.

There are other things you can and should do to get better rankings in the search results, but starting with a good domain sets a strong foundation. Avoid using hyphens in your domain name as well since it's believed they can hurt your rankings. Take the time to find a good domain rather than taking a shortcut and using a couple of dashes.

3. Can You Use A Different Extension Than .com?

Yes and no. You could use other extensions like .net, .biz or .info but it's not the best choice. Everybody knows .com but if your site uses something else, you're going to have to market it a lot harder to get the correct extension in people's minds. And if someone else already has the .com version, they'll probably get a lot of traffic from people looking for you.

Another reason is when emailing, customers automatically assume every company ends with a .com extension and this can be devastating to your business if your customers' emails keep ending up in your competitors' database.

If you're setting up a website for specific types of organizations, a non-profit group for example which should use .org, the best way to go is to stick with .com.

Don't rush into picking a domain name. Take the time to research your market and find keyword phrases that people actually search for. Websites such as Wordtracker.com and GoodKeywords.com can help you with this. Taking the time to plan correctly in the beginning will pay off well in the long term.

About the Author

Are you struggling to get your internet business off the ground but feel adrift in a sea of gurus and products promising the world? Visit the Internet Marketing Chaos site for a hype-free look at how to start and run your business. Visit http://www.netmarketingchaos.com for more helpful info

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