How To Get Inside A Customer's Head
submitted: Jun 17th 2008 |
by: John"Angel"Anghelache |
Total views: 1 |
Word Count: 355 |
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The prospects in your market all harbor secret desires.
Keep in mind that people are always interested, first and foremost, in the things they desire and want. Knowing what those desires and wants are puts you in a position to...
Persuade Them Without Much Effort Or Resistance
So, as the dynamic duo Hans and Franz of "Saturday Night Live" used to say... "Hear me now and listen later." Because you're about to learn how to connect with each and every person who is ever likely to become your customer.
The number one thing to keep in mind is that consumers are fearful. They are afraid of being taken advantage of and ripped off. So they take your claims with many a grain of salt. If you know what I mean.
Their skepticism runs deep. Surveys completed by actual buyers indicate that those buyers didn't believe any of the claims made. Of course, they bought anyway. The point is consumers don't want to lose money. Because they are...
Gripping Their Dollars With All Their Might
For this reason, you must make them feel comfortable. Like so...
Always include your physical snail mail address, telephone number and full name on your website. Prove that you are a real person. Not some scam artist behind the Internet curtain.
Another thing...
Prospects, in general, are looking for the best deal they can get. They don't want to lose out to someone else. You can use this fear of loss to your advantage.
No One Wants To Lose Out
With that tidbit in mind, you should structure your sales pitches with a legitimate scarcity factor. Limit the number of the product. Give them a deadline before the offer is off the table. You get the point.
Let's see, what else?
Consumers, like all people, are looking for someone to let them know how special they are. Keep that in mind.
These are some of the most powerful secret desires of your prospects. Structure your sales messages in a way that: (1) melts away fear of making the purchase... (2) builds fear or loss of a good deal... and... (3) plays to the egos of your prospects.
Your sales numbers will skyrocket if you do these things.
About the Author
John "Angel" Anghelache is a direct response copywriter and marketing consultant. To download his powerful marketing success MP3 audios with 15 legendary marketers such as Bob Bly, John Carlton, David Garfinkel, Clayton Makepeace and Joe Vitale go to... http://www.JohnAngelCopywriting.com
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