Article Advise

submitted: Aug 25th 2008 | by: TheoMcLanahan | Total views: 1 | Word Count: 303 | |

With Google AdWords, there are some 'secret' things that you can do to maximize your ROI.

The first thing you need to do is ensure you're targeting the right audience with your ads. Make your ads as exclusive as possible, including the language they're written in (it should be the same one your target audience speaks).

Another step to take is to really make sure that your keyword selection is as refined as possible. A trick to this is placing [brackets] around your keywords. When you do this, your ad will only come up on sites when the visitor has typed in the precise keyword search phrase that you have placed within those brackets.

If they search for something that includes your keyword in the phrase but has additional words, your ad won't be displayed. This can help reduce your costs for visitors that are not well targeted.

When you are doing advertisement testing, test many ads at the same time, thereby performing a 'split test'. You are finding out which one of your ads is giving you the greatest clickthrough percentage or number of instances. Once you have it pegged, you replace the other ads that you pitted it against with ones that are more like your best producer.

Once you get your clickthrough working well, you also need to ensure you're tracking your ROI (Return On Investment) for each ad. Adwords doesn't do this for you, but you can integrate it with Google Analytics, which will.

Analytics will let you track conversions from specific ad groups so you can see which groups are profitable, not just getting clicked.

Always include your keyword in the title and description when writing your ads. If the keyword that is searched for is in the ad itself, Google highlights it which can make your ad stand out from the rest of them.

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