Article Advise

submitted: Sep 9th 2008 | by: MatthewLoop,DC | Total views: 2 | Word Count: 627 | |

Chiropractors are among many who have seen their businesses take a turn for the worse in today's economic environment. Many of these doctors are looking for way to generate new business, but they lack basic marketing skills and often rely on outdated methods.

The same old outdated marketing that your consultant is shoving down your throat had its place in the past and is actually hurting you. Are you still wasting thousands on postcards, newspaper drops, and telemarketing per month? On top of that, are you wasting massive amounts of time trying to meet people at the "Chamber" with very minimal referrals and results? Believe it or not, the best form of marketing and advertising is 100% free now because communication dynamics have made a drastic shift in the last 3 years.

Only recently (3 years after I let the cat out of the bag), have many doctors begun inquiring about what we classify as fresh Web 2.0 / SEO marketing strategies. I was the first and only one in the chiropractic profession to bring social networks to public awareness, as I was getting massive amounts of new patients coming into my office from Myspace, Facebook, and YouTube.

I have had various marketing consultants try to grab my secrets, which I've shared with only a select group of my fellow chiropractors. These consultants have tried all manner and method of tricking me by calling from anonymous numbers or posing as potential clients. They wanted to capture and sell my ideas, and I was more interested in making my ideas come to life.

During my research I observed how other chiropractors were approaching online marketing. They immediately signed up for their own profile and began spamming other members with their advertisements. Not only will this get you kicked off the website (since it is against the user agreement), but most people hate spam and the result will be the exact opposite of what you intended when you sent it in the first place. The only real way to make the most of these sites is to find a mentor; someone who has been there before and knows how to navigate the waters of Web 2.0.

The majority of people are finally starting to get an inkling of the importance of Web 2.0 marketing. However, I have the advantage of several years of established education-much of which is from trial and error-and have seen a great deal of personal success because of my efforts. For example, I was able to generate $5,000 last month alone from a single YouTube video. Anyone who is not interested in learning more about social networking as a marketing tool is simply not interested in making more money.

A couple tips that I can give you for marketing on MySpace include: 1. Never send a friend request to someone unless you first type a friendly message letting them know who you are and why you want to be their friend; and 2. Keep plenty of videos on your profile page. These can be about chiropractic, or even subjects that interest you personally such as sports, music, or movies. Part of the success of social networking involves expressing your own personality to your contacts.

This is going to be a new language for most doctors since we live in more technologically advanced times. You have a choice though. You can either take a year out of your schedule to learn everything you need to know about social media marketing or you can find a mentor who's been there and done that. The latter will reduce your learning curve by about a year while the first one will cost you an arm and leg in money and mistakes.

About the Author

Ever curious how to use social media to simply get an extra 15 new patients / month with Chiropractic Marketing? Learn how to make $30,000 / month and create other MSI's with this hot social media / SEO video training course. Visit http://dcincome.com now.

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