Article Advise

submitted: May 7th 2008 | by: KirtChristensen | Total views: 5 | Word Count: 561 | |

One reason for a lot of the inefficiency that I see in a lot of Google Adwords campaigns in client after client is due to a simple lack of knowledge about the different options that are available at the campaign level in Adwords. You yourself might be aware of the basic and commonly known features, like the keyword tool. However how familiar are you with the more advanced tools and settings that Google offers?

Here's a list of several of the most important options that can affect your campaign that you may not be aware of. Every one of them determines how often your ad is shown and by whom, therefore they have a major effect on how much money you spend on clicks.

1. Manual bidding - This feature was formerly known as set maximum limits. This is the most common way an Adwords management account is set up. What this does is allow you to decide the maximum amount you are willing to pay for any keyword in your campaign.

2. Conversion Optimizer - If you are using Google conversion tracking code to track your leads or sales, this feature is available to you, if you have enough traffic and sales. You decide how much you're willing to pay for an "action" and Adwords automatically bumps your bids up and down to optimize the performance on a keyword level.

3. Budget Optimizer - this is a nifty feature that you can use to automatically budget much you want to spend on ad words on a monthly basis. After it set up, will automatically manage your account to generate the most clicks within that budget.

4. Preferred cost bidding - this allows you to set what the average price you'll end up paying per click. Google ad words will then adjust your bids to ensure that the average price you pay across the entire campaign is near the amount that you plug in. This doesn't mean that all of your bids are going to be the average amount or less, it's a true average. Half the bid amounts will exceed your average and half will be less than your average.

To maximize profitability inside of your average campaign, the best option is to select manual bidding. The key secret you need to remember is that not all keywords are worth the same amount!

So, you'll want to manually adjust bidding on all of your major keywords and keep close track of which keywords are making money and which ones are costing you money. Manual bidding is the only option allows you to do this.

Using the Budget Optimizer is probably the biggest waste of money out of the options that we've covered so far. It's really a lazy way to Adwords and you pay for this laziness. Simply selecting a monthly budget and letting it roll, will only ensure that your money is spent, not that you get a decent ROI.

Conversion optimizer and preferred cost bidding have their place if you know what you need to pay to stay profitable and you don't care whether you are maximizing profitability as long as you generate sales at the cost required.

These are four of the advanced options in Google Adwords that are mostly unknown. Use them wisely and maximize your profitability and ROI!

About the Author

Free 2 Hour DVD Reveals Proven Secrets to Success with Adwords! If you've been looking for info on "adwords course", grab this DVD! Kirt Christensen has spent over $214,000 of his own money on Adwords and knows the in's and out's of adwords and more.

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