Article Advise

submitted: Apr 29th 2008 | by: JasonPearson | Total views: 3 | Word Count: 452 | |

It takes some work to seek out customers who are willing to write about their great experience with your service or product. When you can display these testimonials online however, there are fewer more effective strategies in convincing prospects to spend their money on your site. To make sure you are using testimonials the right way, follow these tips.

It is too tempting for some businesses to simply commission the staff to create untrue testimonials. This is not as beneficial as taking the time to seek out real opinions. It is also a bad idea because it only takes one customer to realize you've made a false claim and broadcast that information more widely than your original false testimonial.

Getting current customers to write them for you is simplest way to go about it. By including many chances for customers to give their opinions before, during, and after their shopping experience you gain valuable insight about your product. In doing this, you also identify consumers who might be willing to let you publish their feedback.

To persuade current clients to fill in the survey, give them a coupon for their next purchase or even a free item. This would be the most straightforward way to approach people to review products for you. There is an extra air of authenticity to this method because they chose your products all on their own.

Since it is not always possible to draw from an existing customer base, you could also reach out to email subscribers. You simply explain that they could have a product or service for free in exchange for an honest evaluation. This is especially effective if you are trying to break into a new market and have no existing clientele.

This isn't as difficult as it sounds. Most people like being a part of improving a product and will pass this information along to others if they have a good experience. They will also appreciate that their opinion is valued, so make sure you let them know this.

To avoid outright lying in your sales letters yet still compete with those who do, rely on your rock solid business practices and your high quality product to generate testimonials for you. It is often an unbudgeted expense and many new business owners are dismayed at having to put out even more money in giveaways to generate a buzz. But it's worth it to your reputation and longevity as a supplier.

Using testimonials is a great way to polish the image of your business. Trusting that your honest business practices and high quality service will lead you to success can be difficult. It is only a matter of time before others recognize your strengths and pass this information along to others.

About the Author

Jason Pearson is an online marketing expert who wants to share his secrets with the world. To find out more...

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