Article Advise

submitted: Apr 30th 2008 | by: KirtChristensen | Total views: 4 | Word Count: 425 | |

To all those using Google AdWords to promote their products the concept of keywords is a sacred one. The effectiveness of their keywords in attracting business is often the deciding factor between success and failure.

An unsuccessful AdWords campaign can lead to hundreds of dollars in wasted advertising as their ads fail to draw in productive leads but still generate plenty of idle interest among the portion of internet browsers with little else to do but browse through the "Sponsored Ads" to see what there is to see.

What isn't known by this group of people is that luck doesn't come into play and careful research doesn't guarantee success also.

Yes, a quick glance at a search engine's database will show the keywords which generated the most business over an established period of time; however, these keywords are going to generate hundreds of pages of results due to their popularity and internet browsers are not going to look beyond the first five to ten. That means that anything on the remaining ninety pages is going to go unviewed.

Plainly an advertisement should set its sites on being on those first pages to be sure of success, but how is that connected to the keywords? To be sure that an ad is within the top sponsored links (those 1st 5-10 pages) an advertiser will have to have one of the top bids for that keyword.

Of course that indicates that a higher price will be required for each click on the ads if we want to stay on the first pages and not end up on the other ninety nine.

Well who cares if you have to pay a little more per click? You should because every time that that ad is clicked on you have to pay that amount even if you aren't getting any sales off of it and that could mean a very large deficit in the ad budget. That's why each ad has to function at peak performance so that you can justify the expense.

A successful ad is totally dependant on the success of it's keywords.

The best keywords are those that cover a specific topic so that you can eliminate some of the unrelated words (such as "small dog breeds" as opposed to "dog breeds"). At the same time you want to be general enough so that someone might truly enter it in their search engine.

For those having a tough time deciding on which keywords to get for the advertising should go over to the great tools that Google provides at their site. www.adwords.google.com.

About the Author

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords ppc management, he's the man!

Comments

No comments posted.

You do not have permission to comment. If you log in, you may be able to comment.