Increasing Referrals Is Easier Than You Think
submitted: Aug 16th 2008 |
by: VincentNewton |
Total views: 3 |
Word Count: 351 |
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We live in a world of instant gratification. Everybody is concerned about their own needs. Therefore, website owners must take the necessary steps to make sure their viral marketing program generates free traffic.
Here are a few reasons why some referral programs fail...
Everyone is convinced that they don't have enough time in the day to worry about their own needs, much less worry about yours. Asking for referrals is one thing. Actually getting them is another one entirely.
Website owners have to offer incentives in order to convince their visitors to invite their contacts. We live a very selfish world, online retailers must be able to gift customers for inviting their friends
Cash may be King, but there are other members of the "Royal" family to consider
Sure, people like cash; and giving money for referrals is a no-brainer. But is it your best option? Many experts think not. Research has shown that there are a number of people who actually feel uncomfortable earning money on the "backs of their friends." Never mind the fact that the money isn't really coming out of their friend's pocket. The mere perception of getting paid for providing a friend's name is a turn-off.
Automatic Redirect To The Rescue
Instantly rewarding visitors with an eBook is a great strategy. You get referrals and your visitors receives a Free gift.
You need to instantly reward your visitors. Your visitor tells his friends about your website, and boom, he is immediately rewarded for his efforts.
And even better, what if you could do it automatically? How would you like to set up your referral program one time and never have to touch it again?
Well, I guess the only thing that could be better than all that would be if your referral program was so powerful that it actually made your visitors and customers want to empty out their entire address book and send you every name and email address in it!
That is EXACTLY the way that web sites like MySpace? and FaceBook? work. They have their own "Friend" adding programs that have been wildly responsible for building huge membership lists in a very short time.
About the Author
Vincent Newton is the creator of Friend Inviter, a powerful tell a friend html script that can increase targeted traffic to any online business.
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