Article Advise

submitted: May 22nd 2008 | by: JohnAnghelache | Total views: 2 | Word Count: 507 | |

The first three steps to Internet business success are: (1) choose the right market... (2) choose the right product... and... (3) choose the right marketing process.

The next step is getting website visitors and getting them to join your list.

The people who join your list will buy things from you. That means your list is where all the profits come from. To extract those profits, you need to focus on list building.

Traffic generation and list building are the cornerstones of Internet business success. You need to get people to your website. Then you need to persuade those people to give you their email address. This is how it's done...

STEP ONE: Adopt the mindset that list building is the focal point of your business. In other words, put all your effort into getting people to opt in to your list. Everything you do should have this single end in mind.

Next, create a "hook" that compels people to join your list. The hook is usually some valuable information product you give away for free. You put up a simple web page promoting that freebie. To get it people have to give you their email address. Fair exchange if you ask me.

Remeber, your primary purpose is to build your list. So, the next thing you must do is promote the lead capture page. Here are a few good ways to drive traffic...

What I rely on to get more website traffic is joint ventures with ezine publishers, ezine ads and targeted articles.

Article marketing is simple. You write up a 500 to 600 word article about a topic your market is interested in. At the end of the article you include a resource box with a link to your lead capture page.

Submit at least one article per week to the different article directories. You can do a simple search online to find article submission services and software. It's best to use these instead of trying manual submissions.

Publishers of ezines tend to accept advertising in the form of classifieds or solo emails. Contact the ezine publishers in your market and find out which ones you can advertise in.

Again, ezine ads should be written to drive traffic to your lead capture page. Search online for ezines in your target market. You'll find plenty of them unless you're in a really small niche.

Joint ventures are a little more tricky. The idea is to find people in your market with lists who are not direct competitors. Then ask them to promote your free offer to their list. And, of course, you'll do the same for them.

Joint ventures work when there is reciprocation. In most cases, you can't expect a joint venture partner to promote your free offer if you can't promote something for them in return.

Another huge point: Do something every day to drive traffic to your lead capture page. Consistency is the big key to growing your list. The more you focus on traffic generation the bigger your list will get.

In the next article in this series, we'll discuss how to make money from your list.

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