Bulk Email Marketing
submitted: Aug 6th 2008 |
by: RayLam |
Total views: 1 |
Word Count: 264 |
| 
Bulk email marketing is a method of reaching and communicating with current and potential customers. Over the last decade, bulk email marketing has become a big business. Various studies have reported that an average bulk email campaign yields a one to two percent response. One of the plus points of bulk email marketing is that it less expensive than traditional bulk postage mail. There are a few disadvantages to bulk email marketing.
For instance, unsolicited emails are often labeled ?spam mails,? and it may affect the company's reputation as people generally disapprove of this type of mail received without permission. Not only that, but many states and locales have decided to limit or outright ban the sending of unsolicited spam email campaigns by people for profit or otherwise.
If you are a marketing savvy guru, then you may feel comfortable writing your own email campaign. Email content in a bulk email internet marketing campaign is concise, to the point and easy to read. Content that is too lengthy runs the risk of losing the interest of your audience.
Timing is everything in a bulk email internet marketing campaign. When you send a series of emails, you want to space them out just right. You get their attention, establish trust and set the hook.
Since spammers do exist, there must be a market in spamming. If you believe this method will work for you, and that there are enough people out there not using spam blockers, then go ahead and try the unsolicited bulk email route. The response rate will be very, very slim, but it might be enough.
About the Author
Learn about B2B Email Marketing and get a free report on Email Marketing Secrets by visiting http://email-marketing-guru.info, a popular website that provides free email marketing tips and advice.
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