The Importance of a Good Header
submitted: Jun 18th 2008 |
by: LaserTargetedHeadersTeam |
Total views: 1 |
Word Count: 396 |
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The first thing you see when come upon a new town is the skyline or scenery, the first thing you see when you read a newspaper is the headline, and the first thing you see when you watch your favorite television show is the opening credits.
People tend to assess things based on these first impressions of them. Your website is treated just as anything else people see, they will tend to make a judgment based on the header at the top of your page. If your visitors see a header which has a professional appearance, they will assume that the content of your site is also of high quality.
Whether or not your content is as good as your header, visitors will tend to stick around when they see a good header on your site - because they will make that leap of logic. This leads to your readers sticking around longer and looking at your content. This means more traffic, recommendations and even links to your site!
Your header does two things which are vital for your website. One is giving visitors an idea of what sort of content you have on your site. Secondly, it provides a measure of the quality of that content. A good header, at least in the minds of web surfers, equals quality content.
While both of these elements are important, the second is critical. A good header can help your site stand apart form the hundreds, even thousands of other websites which are similar to yours, all in competition for a slice of web traffic.
These are both very important, but the latter is key. Just think about how many websites there are out there, many of which may be similar to yours. A professional looking header will make yours stand out and help you get some of that traffic rather than it going to the competition.
A well designed header featuring eye catching graphics is something which may have great impact on your websites traffic patterns. You may not even realize it, but your header can work wonders for your site.
Keeping visitors coming back and staying on your site longer is something which you can ascribe to many factors: content, better search engine rankings, new features and the like. However, in many cases it is your header which is doing all of this work: out in the open, yet behind the scenes.
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