Article Advise

submitted: May 1st 2008 | by: TheoMcLanahan | Total views: 2 | Word Count: 421 | |

Having a podcast is a fun and exciting way to grow your website traffic and connect with your customers. Just like your website, a podcast still needs to be marketed so people will find it. If you create a podcast and just stick it on the internet, it won't attract much traffic.

There are many different ways to market your business podcast. If you're looking at growing your list at the same time, you might opt to keep your podcast private. This is easy to do- set up a mailing list within your autoresponder for your podcast subscribers. Include the link to sign up on your website.

Should you already have a mailing list, simply send those members an email letting them know you are offering an exclusive podcast- encourage them to sign up. You can also ask your affiliates to spread awareness about your podcast, and offer them the opportunity to buy advertising.

When you are ready to release a new podcast, send an email to the people on your list with the downloadable link. Of course, you can also use this list to market other products and services you offer.

Depending on your goal (if it is to gain website traffic and find customers), you can make your podcast available to the public. There are many directories in which you can submit your podcast. People will seek out podcasts they may be interested in, and could easily find yours, even if they didn't realize that your website existed.

In order to submit your podcast to a directory, you'll need to add an RSS feed to it. You may have done this in the past with your blog. If not, don't worry, as it is very simple to do. There are many feeds to choose from, and you can find them by doing a Google search.

iTunes is most likely the most well-known podcast directory. You can easily add your business podcast to the iTunes store. By following this link: http://www.apple.com/support/itunes/store/podcast/ you will be directed to Apple's Support page. Here you will find a form to fill out to have your podcast added. It will also answer any questions you may have.

There are also many other directories, and it is a good idea to submit to several of them. The more places you list your podcast, you increase your chances of someone finding your podcast. Podcast.com and Podcast.net are both large directories and great places to start. Again, performing a Google search will help you find more podcast directories.

About the Author

Trying to get your internet business off the ground? Stop chasing income and start treating it like a business. Visit the Internet Marketing Chaos website at http://www.netmarketingchaos.com for a hype-free look at how to build a business online.

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