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submitted: May 23rd 2008 | by: AlexanderBee | Total views: 1 | Word Count: 457 | |

This is the second article in the "Affiliate Marketing News" series, describing step #2 on your way to successful affiliate marketing. In the first step I gave you some ideas on how to find the right products to promote. The second step is keyword research.

I guess you know by now what "long tail keywords" are. Phrases of three or more words are considered "long tail keywords." Here is a quick example so you immediately understand what it's all about.

Let's say you want to promote a product that has to do with sewing. If you check the keyword "sewing patterns" on Google, you'll get over 1,300,000 results! Obviously, you don't want to compete against these kinds of numbers. But if you Google the exact long tail phrase "sewing patterns online" you will discover that there are only 10,600 results. If you know what you're doing - that's an easy niche to dominate.

I recently purchased a tool that shows how many web sites are optimized for any key word. Let me tell you that out of these 10,600 sites just 4 (four!) are optimized for "sewing patterns online." The downside is that the same great tool shows me that "sewing patterns" receives 176,000 searches a month, while "sewing patterns online" gets only 4,500 monthly searches.

But this is a nice search volume and if you add to it the long tail phrase "sewing patterns costumes," which gets another 2,000 searches and has zero optimized sites, and if you learn how to take advantage of these facts (which I will explain in a future article) - you can start your promotion and dominate the search engines' results for these two key phrases.

Keywords research is the single most important step on your way to success. It is the spinal column of marketing on the Internet. You can find a lot of help online: various tools and other resources that will make your research much easier.

Start by using the broadest terms: "cooking," "diet," "golf," and move on by digging deeper until you reach the long tail keywords. Keep checking on Google and the other search engines; find what the volume of searches is. Eventually you will find 3-4 phrases of 3-5 words with a few thousands of monthly searches and a low competition in the form of optimized sites.

As I already mentioned, keywords research is the most important step in your journey to make money. You should devote your time and your best efforts to keywords research. Find online helpful tools, some are free and others have a reasonable price. They will save you a lot of time and subsequently a lot of money.

I will publish my third article in a few days and show you the different alternatives to promote products online.

About the Author

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