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submitted: Aug 24th 2008 | by: FrankGrifford | Total views: 1 | Word Count: 583 | |

All successful real estate companies have great, eye-catching real estate logos. Both online and offline it is the first thing you see that represents it's company and it has been proven time and time again how important first impressions are. This article reveals the results of a survey on the effectiveness of the top real estate logos.

Remax logo

One of the best known realty franchises in America, Re/Max, has an assortment of logos. All of them share the company name in red and blue with the same font. It could be argued that the re/max logo is so effective because it is one of the simplest designs overall.

While the colors subtly inspire a sense of patriotism, overall the strength in their logo is its' clarity. No one has any doubts at all what this company does or what their name is from even a brief glance at the Re/max logo.

ERA logo

ERA is a leading residential franchise brokerage network. The ERA logo is also red, blue and white in color giving the feel of patriotism. The top part of the logo is a red house with the blue ERA writing underneath making it simple to see what business ERA is in... Which pretty much makes it a complete knock-off of the Re/Max logo.

Century 21 logo

Of course some people will like the Century 21 logo the best, simply because it is the most publicized of all logos. All their versions of their logo includes the house wrapping around their name, and only the color varies from actual logo to logo. The result is they are all very similar and easy to recognize. The Century 21 logo's image makes people think of a home, and the bold type font makes them think it is a stable, secure company that they can invest with.

The Coldwell Banker logo

The Coldwell Banker real estate logo is a blue square with white writing. Many people say that whenever they scan through a page, the blue Coldwell Banker caught their eyes every time whereas other real estate logos might not. The bright blue color stands out and the design is simple. The logo is subtle while reading because it appears to be in only one color even though it's actually two when you notice the color of the letters. This may or may not have a subliminal effect on the viewer.

Imperium Realty logo

Gray and Red with a Lion's head. Yes, Imperium Realty is clearly trying to be the stand-out since there is nothing even approaching blue in their logo at all. One might question how a lion is related to real estate, but few can argue with Imperium's sales records. Their logo is nonetheless interesting, and the lion clearly inspires thoughts of nobility, which is always a good trait to link to your business in your customer's mind.

Weichert Realtor logo

The brightest logo award goes to Weichert Realty, formerly Beazley, Inc. Although their road signs are more than quite noticeable, one would suspect that their ads in the Yellow pages would be not effective at all.

The bright yellow color is clearly the whole draw of this logo. Many people do not respond to the overbearing color very well, and pass by their road signs thinking "what a hideous color!" Even though they have trouble remembering their name or are not sure how to pronounce it correctly, they will certainly remember the ultra-vibrant sign. This makes Weichert the one real estate logo that jumps out to many people but unfortunately not for a good reason.

About the Author

Wondering which style of Real Estate Logos would be ideal for you to use? Swing by the Real Estate Internet Marketing resource website to find out how ideal to promote your real estate business online.

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