Incentive Marketing Insight: Doing It Right
submitted: Aug 25th 2008 |
by: SalvadorPaez |
Total views: 1 |
Word Count: 302 |
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Have you ever gone across a "promo" in the supermarket, where a product being sold includes another free product when you buy it? Many consumer goods and services often use this kind of sales and marketing tactic. If you're not familiar with this, this is called incentive marketing. With this strategy, the consumers are offered particular "rewards" when they buy particular goods or services. The main objective of this is to urge the customers to buy an item that's useful to them, while getting an incentive at the same time.
Incentive marketing is a very popular strategy used today, and many consumers actually become attracted to this. For them, buying the product during that particular time is practical, since it comes with a free item. The consumers became too focused on the freebies, that they realized they didn't follow their ideal shopping schedule.
In the process, the sales person is actually the incentive program's secondary target, since the incentive waiting for the sales person if and when the sales person breaches the quota is what motivates him or her to motivate other people in exchange for incentives or gifts.
Incentive marketing is becoming widespread. There are even reputable institutions that aim to advance the interests of this marketing strategy. One example is the Incentive Marketing Association or IMA. This group is focused on helping people understand the good points of incentive marketing, and how they play an important role in the upward movement of a business, especially in the trade landscape. Groups like the IMA are also very credible and helpful sources of information especially in business development and education.
These groups also help partner companies as well as individuals in getting in touch with other companies affiliated with incentive marketing groups, like marketing, performance improvement and travel specialist companies, through an ever-growing contact network.
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