Article Advise

submitted: Aug 28th 2008 | by: MarkDonnald | Total views: 1 | Word Count: 401 | |

Before you get started building your landing page, you will need a number of things to a) make your offer actually have a point; and b) facilitate the creation of your landing page.

Another word which is used for a landing page when it functions for the specific purpose of capturing leads is "squeeze page." A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of landing page, which usually has an opt-in form in sight when the page loads.

Let's start with the landing page itself: all traffic is sent to the landing page. From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your landing page should always be an opt-in form. Others will suggest that it should simply be a salespage.

Another important thing you will want to take away from this introduction to landing pages is that every landing page contains the same parts and is focused on a SINGLE goal - getting the visitor to become a subscriber or buyer.

Another thing you must have before you get started is a set of graphics, which usually includes a graphic header, a check out button, background wallpaper, and a half-decent picture of yourself. You can probably provide the picture of yourself, but you might want to hire a professional to do the rest.

Determining which model will work best for you can simply only be done through testing. While many boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), otherwise will boast a high conversion rate because they use lengthy, thorough, and compelling copy. Jimmy D. Brown's list and traffic, for instance, has an unbelievably high opt-in rate, but he uses lengthy copy.

One such option is selling ad space in your newsletter or ezine. The more people you have reading your newsletter, the more you can generally charge for adspace; however, you will want to avoid overselling to your list to ensure your advertisers actually make money.Your next option is to endorse a product as an affiliate. You can tell your subscribers how someone has just created a brilliant product - and you can offer it to your subscribers through an affiliate link. You may even want to use other products you have has bonuses to give them something extra.

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