Article Advise

submitted: Sep 9th 2008 | by: TheoMcLanahan | Total views: 2 | Word Count: 432 | |

Email is commonly associated with communication. Publicity frequently makes people think of press releases and paid advertisements. Email can be used skillfully, though, as a publicity booster for your company.

Email programs tend to allow their users to add a signature line at the end of all emails that they send. This signature line is automatically attached to your messages by your email program and can include information like your name, web address, phone number, and slogan.

If your message is going to someone who doesn't know about your business, your signature line will give them a brief overview. And if anyone forwards your emails to other people, your signature line will be included as well.

Creating a mailing list and using an autoresponder to stay in touch with them is a great way to use email as a publicity tool. An example of this would be to create an e-course on a subject that goes along with something you are promoting. For instance, if your target market is new mothers that are interested in health topics, you can create an e-course on the health benefits of making your own organic baby food.

Autoresponding services are readily available and each one offers a different set of specific services, so make sure that you shop around before choosing on one. These services let you make forms that will enable you to draw in subscribers. HTML code you receive from the autresponding service can be placed in your website or blog so that people can fill in their email address and receive emails from you.

You can write emails ahead of time and load them into your autoresponder, and as you gain subscribers your emails will automatically be sent to them. You can specify how many days apart you want the emails to be sent. Sending one email or lesson per day is very common with e-courses. On day 1 you can send your subscribers a welcome email, on day 2 they will receive lesson 1 of the e-course, on day 3 they will receive lesson 2 and so forth.

In each email you send, include a call to action. Using the example above, if you are creating an e-course about organic baby food, include links to other products you are promoting or selling. An example would be your affiliate link to an e-book.

The Internet is the best place to get information on any topic you want and email is a great way to get that information to your customers will simultaneously marketing your products and services.

About the Author

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