Article Advise

submitted: Aug 25th 2008 | by: StuMcLaren | Total views: 1 | Word Count: 450 | |

Sometimes you come across those business questions that just have you stumped or slow down your progress. Personally, this has happened to me, especially when I was just starting my online marketing business. Within this article I'm going to answer one of the questions I had about affiliate marketing, hoping to help you with your business success.

Here is the question:

Through promoting an affiliate products I've been able to refer over 25 people through my link. The problem is, I'm not sure if I am doing something wrong because I haven't made any sales.

Answer:

There are a variety of things that will affect the conversion of any product. Ranging from the copy of the salesletter, how the product is placed to the call to action and the bonuses or guarantees.

With that in mind it's important to note that it often takes more than 25 clicks for any one product in order to generate sales. The reasoning behind this is that the type of traffic that is being sent there will greatly influence the number of sales.

For example, if 40 cat lovers clicked through to a dog training website, the likelihood of any sales being made would be next to zero. That's why my biggest piece of advice for any affiliate would be to focus on the quality of the traffic you are sending.

You want to make sure that the people you are promoting to fit the target market for the product. Then you want to position the product so that it hits the hot buttons of that market.

* What are that market's biggest frustrations or challenges?

* Think about what are their desires?

* What are that market's wants - more money, free time, ability to do xyz easier

These are the types of questions that you want to answer because it will get you in the mind of the person you are promoting to. It helps you better position the products you are promoting and as such, the traffic you send will be much more targeted (this is assuming that you are promoting to people that are somewhat targeted for this type of offer).

Before you can really step back and figure out where you might be able to improve your promotion you have to remember it typically takes at least 100-200 clicks to find any real problems. It is at that point where you have enough data to be able to make a judgment properly.

To begin though, you always want to start with the target market and make sure you are promoting to people who would be within that market. Next, focus on how you position the product to that targeted audience.

Find out more answers to your affiliate marketing questions by checking out www.InstantBusinessAnswers.com

About the Author

For all the answers to your online marketing questions check out Instant Business Answers. If you want live and recorded, audio, visual and written responses, you are bound to find the small business help you are searching for!

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