Reduce Refunds on Information Products (Ebooks part 2)

In my last article, I gave you some easy ideas to beef up your PDF ebook. Have you added a Table of Contents and a Resource Guide to your PDF e-books? If so, you are ready to finish adding bulk to your ebook which will increase your customer satisfaction and reduce refunds.

Make sure that all your text is 12-point - Times New Roman is a good choice for long blocks of text. Pictures and graphics should be enlarged so they can be easily read. Adding comics and other graphics will make your ebook more visually appealing. All these steps add bulk to your ebook, while increasing its value to your readers.

You also want to use "johnson boxes" every 2-3 pages. Those are the boxes that encapsulate an important point. This adds bulk and helps clue the reader to an important concept you are trying to get across.

Next, tell the reader about your other products. This is one of the greatest reasons to publish an ebook - to lead readers to your other products. So put a list of your other products in the back with clickable links. Make sure to include 3D cover shots which will increase the size of your ebook and cause more sales at the same time. It's very easy to create a 3D version of your cover...or you can have someone else do it.

Finally, provide checklists and cheat sheets for your customers. People eat this stuff up! Any topic that has more than a few steps is better understood with a checklist. Tell your readers what to do and in what order to do them. Cheat sheets are great for technical things. Settings for a software. Settings for a camera. Tips for interviewing someone. Things not to miss when buying a new home. How to convert publisher files to a PDF ebooks. All of these work well with cheat sheets. And your customers will love them!

You can even provide sample forms, contracts, spread sheets, etc. for your customers. Why make them re-invent the wheel? Think about this when writing a ebook.

By following these few simple tips, you can beef up your ebook and provide great value to your readers. People are willing to pay more for a good value, and your great new e-book will sell more because of word-of-mouth advertising. It's a win-win situation for you and your audience!

About the Author

Stephen Beck teaches you how to publish an ebook so you can develop a "cash on demand" internet business. You can watch his three amazing FREE videos to help you begin quickly by visiting: Creating ebooks.