Information Products - How to Reduce Refunds (Ebooks Part 2)

Lately, we've talked about ways to write a better PDF ebook. PDF e-books can be bulked up with a list of resources and a table of contents, which increases customer satisfaction. Now that you've added those, let's look at other ways to make your readers happy, which increases sales and prevents returns and refunds.

Use 12pt font and double space the content. And add large pictures and graphics. Not only will this bulk up your ebook, it will make it much easier to read and provide a valuable service to your customers. Look. We want to be entertained as much as we want to learn. So make your information entertaining by including pictures and even funny comics if you can. You need to consider this in the design and development of information products.

"Johnson boxes" are those little boxes which include an important point, separated from the rest of the text for added emphasis. Add them every two or three pages - that will add meat to your document, while cluing your reader in to the important points you are presenting.

Use your e-book to tell the readers about other products you offer. One of the biggest reasons to publish an ebook is to inform your audience about what you have to offer. Add a list of products, complete with clickable links, so your readers can find those products. Three-dimensional cover shots will add visual interest, bulk up your content, and increase sales. It's easy to do - if you can't do it, find someone who can.

Include cheat sheets and checklists for your customers - they really love it! If your topic has more than two or three steps, consider a checklist. It's a great way to convey information, especially on technical topics (using a digital camera; interview tips; great tips for buying a new home). Cheat sheets and checklists make this information easy to follow, increasing value for your readers.

When writing an e-book, take that concept to the next level. Look for other items to include in your e-book. Depending on your subject, your customers might like a sample contract or other form, a convenient spread sheet, or something else which helps them to understand how to do things. Why make them re-invent the wheel? If the tools exist, offer them to your customers.

So these are just a few ways you can provide outstanding value while beefing up your ebook. You will have fewer refunds because of satisfied customers and you can even charge more for your ebook. It's all about value!

About the Author

Stephen Beck teaches you how to publish an ebook so you can create a "cash on demand" internet business. You can watch his three amazing FREE videos to help you get started quickly by visiting: Creating ebooks.