Link Building Basics

It's now common knowledge that inbound links are ridiculously important to the success of your site. Receiving a link is a 'vote' in a search engine's eyes, and now energy seems to be (necessarily) focused on how to obtain as many links as possible. But there is more to it than that, and the right amount of links, the right kind of links, is just as important and overlooked by eager newbies wanting a quick boost in rankings. It will take time and know-how to develop links more naturally and in such a way that you get the most bang for your buck.

Of course, it goes without saying that your site should actually be worthy of the Top 10. So step one is to truly focus on your site from a visitor's point of view, not a search engine's exclusively. Only gaming the system will get you nowhere. It may get you temporary results, or it may get you banned from Google's index, but it will not work long term.

However, in this day and age you absolutely cannot ignore the massive amount of SEO work that must be done if you want to show up in search. Unless your site just naturally refills itself with content every few days, unless you are a rockstar in your industry and people just link to you all the time for fun, then you will have to manipulate your site to be what the search engines want too. And for most of us, it is just not all that natural to keep writing articles, more and more paragraphs of words. At some point it is just sheer nonsense, continuously adding content whether the visitor needs it or not. But alas, it must be done.

So accepting that you will have to manipulate your marketing plan for the search engines as well as visitors, you will embrace this intimidating link building campaign. You must get links. Gotta do it. No getting around it. And link baiting, enticing people to link to you by offering rich valuable content, or free widgets, or press releases, is a big part of it. But baiting is just not enough for most sites, you will have to do active building the hard way: one at a time or buying them. You will want lots of smaller links, and a few big boys. Some links in content from a high PR will work magic on most sites, especially mixed in with the average links. A few authority links such as EDU links or GOV links will complement your smaller links and give you a big boost.

Link campaign tips: Keep it well rounded. Work towards a mix of high PR links and lots of smaller ones, even PR below yours. Shoot for links in content whenever possible, they are still absolutely the best. Keep the timing natural, you do not want tons of links showing up at one time, it is unnatural. Use a variety with your anchor text, do not overoptimize for one keyword. And point the anchor text to the complementary internal page, not just the homepage.

Overwhelming? Link building is not for the faint of heart, and the SEO companies that are taking this on are worth every penny.

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Edutextlink is a effective link building resource for obtaining edu links without effort. Buy links in relevant content on edu sites as part of your effective linking campaign. Permanent links, no monthly fees.