Domain names - Investments That Pay Dividends (Part 2)

Obviously, you know what they are looking for based on the keyword they are typing: Cell Phones and cell phone information. And listen up bucko, those visitors will type in CellPhones.com day in and day out, whether you advertise the site or not, just so long as you pay the $10/year registration fee.

It's amazing that even with a shite page, you get traffic. If you blast them with banners and pop ups, you still get traffic. If your navigation is poor, well they just keep on coming. If you market a high price bracket product, nothings stopping them. It doesn't matter even if your site selection is not high quality they will keep on coming because of the power of your domain name. It goes without saying that I under no circumstances recommend this style of site content.

I know it sounds amazing people would type in a keyword string and add a dot com, but they do. In fact, it's estimated that 50% of all Internet traffic is type-in, also known as direct navigation. And when you take out the obvious destinations people type-in like Yahoo, Google, and MSN, the number is still almost 20%. I didn't believe it myself, but worked with a search engine client a few years back and discovered two very interesting facts about online users that if you understand, will make you money:

More facts - 1) Address bar searches account for 31% of total searches. 2) The search bar accounts for 28% of the total of address lookups. Domainers actually earn quite a lot of their income due to the alarming fact that most people just don't know how to use the internet. So I suppose this would be why "yahoo.com" topped the list of searched terms.

The visitor value of a site like cellphones.com would reach around 125,000 direct visits per month so what would they have to do with such domain name power to reach 6 figure net monthly profits? Well they would only need to put in place a well run affiliate program on one side and then pay about a dollar for "cell phones" as a keyword. That it not a lot of effort to turn a domain name into a million bucks a month.

Imagine that you also owned cell phone store. You would probably hit the jackpot as a name like cellphones.com could probably increase sales by 2 or 3 million dollars every month and it's all down to domain credibility, so a domain like cellphones.com would probably reach a seven figure number. The underlying fact is that domain names should always be part of a very well structured business plan. Investment-grade keyword domains are the actual basis for this e-commerce powerhouse which pays dividends and gives income up until you make the decision to sell your site.

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