Article Advise

submitted: Jul 30th 2008 | by: RayEdwards | Total views: 1 | Word Count: 362 | |

This article will discuss how to structure your copy when working for a client. A lot of copy has already been written over the years and you do not need to reinvent the wheel. This article will specifically cover the sales letter because of its greatest impact, especially if you decide to do SEO copywriting.

One school of thought says that your website should be one large sales letter. This could be a great opportunity for you. You can write for off-line and online businesses using a sales letter format.

A sales letter contains three components that dictate the success of the letter: The headline, offer, and the postscript. As the first component, the headline needs to grab people's attention. If you fail to do this you are wasting your time. Then, the offer must be explicit in order to tell the customer what you're offering. It must entice the customer to buy your product after reading the letter. The final component, the postscript, is the second most read portion of a sales letter just after the headline. This section should contain a special incentive to motivate your customers to take advantage of your offer. You should take each component in order as you write. But do not write it all at once; instead take it section by section. I.e. Write the headline first, the offer second and the postscript last. This will help produce a great sales letter.

If you lack experience as a copywriter and want more structures and patterns, then you should follow the experts. Dan Kennedy is a great copywriter that has written some excellent books on copywriting. This will be extremely helpful.

Hopefully this article helped you improve your copywriting skills, or at least pointed you in the right direction. The key is to creatively interweave your ideas with the already set procedures of copywriting. These procedures are important because they give you structure to build upon and develop your own creative touch. Starting from scratch will generally produce weaker sales and more work, so use the procedures and structures already out there! Following these well-worn paths will set you up to produce great copy and write excellent sales letters.

About the Author

For an inside look at the techniques of a sought-after web copywriter, check out the membership site of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and copywriting advice.

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