Freelance Copywriter Buying Guide: How to Make a Smart Choice

If you do business online, then you know that your sales copy can mean the difference between making a ton of money and just breaking even.

Some business owners consider learning how to write copy a good investment of their time and effort. But for most business owners, it's often easier and more profitable to just hire someone else to do it.

That's where a freelance copywriter comes into the picture. But here's the problem: Not all freelance copywriters know what they're doing. And even if they do, sometimes they just aren't a good fit for your business.

So what do you need to know before you go out looking for the "greatest freelance copywriter on the planet?" How do you make sure you find the right one for you?

Here are just a few important tips:

1. First Impressions are Everything

Just because someone calls themself a freelance copywriter, doesn't mean they know what they're doing. And even if they do have what it takes, they still might not be a good fit for your business.

So here's something to remember, "How they do anything is how they do everything." Make sure you take note of the first impression you get.

If you are interviewing a freelance copywriter and there's just something about them that makes you feel uneasy, don't ignore that feeling. Keeping looking until you find one that gives you a good feeling... even from the very beginning.

2. What Happens When Things Crash and Burn?

If a freelance copywriter sits down and puts together a sales letter that makes you a million dollars, you're probably not going to be complaining.

But what happens when things don't go so smoothly? What happens when the promotion converts worse than the copy you wrote yourself? (That happens all the time.) Then what is your copywriter saying?

If your freelance copywriter chooses to blame your or your business for the results, rather than the writing... that's something that can really get you frustrated. And it won't make you any money at all.

So during the interview process, just ask the copywriter what happens if things don't work out so well?

Their answer will tell you everything you need to know about how to move forward.

3. Don't Fall for the Guarantee

When it comes to hiring a freelance copywriter, there are no guarantees. And no one who's been in the business for a while would ever guarantee a certain level of results for a particular promotion.

So don't fall for that. If you are assured a specific result, take that as a clue of bad things to come and move on to the next freelance copywriter on the list. You won't be sorry.

About the Author

Jason Leister is a freelance copywriter who provides marketing services to many types of businesses. Visit his website for information about putting this direct response copywriter to work for you.

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