Learn Copywriting in Five Steps

submitted: Jun 19th 2008 | by: DarrelHawes | Total views: 1 | Word Count: 333 | PDF View | Print Article

Whether you are a business owner looking to write better ads, or desire a freelance writing career, learning to write good advertising copy is a worthwhile endeavor. It is a skill that will help you in many aspects of your business.

Check out these ideas for you to consider as you are seeking to become better at copywriting.

1. Take a course. Many copywriting courses are available, both by mail order and the internet. Here are some programs to check out: programs by AWAI, Ray Edwards' Web Copywriting Explained, and Breakthrough Copywriting by Michel Fortin and David Garfinkel. There are many excellent courses, but just make sure those teaching actually know what they are talking about.

2. Many have hired a mentor to teach and guide them. It's a major investment in time and money, but is a quite normal choice for someone pursuing a copywriting career. On the other hand, many successful business owners prefer to learn it themselves, and write their own copy.

3. Be constantly studying good marketing and advertising. Any good copywriter does this. When an ad engages you emotionally, do your best to dissect it and discover why.

4. Make yourself a swipe file. A swipe file is a selection of ads that copywriters can examine for inspiration and modeling their copy. You should save ads you see in magazines, newspapers, the internet, mail, or anywhere. There are also books available with hundreds of examples of effective advertising.

5. Learn by experience. We learn it best by doing, as with anything in life. An effective ad is one people respond favorably to, so find ways to inexpensively test the waters. It is pretty easy to advertise on the internet. An example is that you can promote products as an affiliate and let people know about it through pay per click ads with Yahoo, Google, or MSN.

There's also Craigslist, eBay, and local classified newspapers.

The most important aspect is to keep at it all the time. Read well-written copy, write, and check out what works.

About the Author

If you are looking to increase traffic to your web site, see Darrel Hawes' site for tips in getting more traffic, and generating more leads.


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