Article Advise

When it comes to opening up your salesletter for an online promotion... your lead is vital.

Philly Cheese Steak Sandwiches in a homey, diner-like atmosphere here in Coeur d' Alene Idaho can only be found at Franklin's Hoagies. The food is always hot but the conversation is smokin' hot!

In a previous article, I discussed using audio to get more testimonials on your site. There are other great reasons to use audio, as well. Audio is a "secret weapon" that can boost your conversions. If you do it right, it will increase your sales.

Marketers know the value of good testimonials, yet they often struggle to get enough good testimonials for their website. You know, those fantastic testimonials - audio or video -- that tell people how great you really are!

Most copywriters make these same three mistakes that hurt the effectiveness of their copy, resulting in fewer opt-ins and fewer sales. Of course, the goal of the direct response copywriting game is to get as much response as possible.

Today's topic is: How to tap the profit power of niche marketing.

You might be wondering, like many marketers, if product launches still work. Everybody knows the techniques, everybody knows how to do it, we all see it comingdoes the formula still work? Why do they do them?

Have you seen all the hype lately? Online copy is filled with hype which frankly doesn't work. It turns off the readers, the clients, even other copywriters! Despite these problems, copywriters still churn out hype-filled copy (I admit, I've been guilty myself on more than one occasion!). How do we avoid writing hype-laden copy?

Before we start, I have one thing to say: Writer's Block doesn't really exist. You either write, or you don't write. Writer's block is nothing more than a myth, a scary monster to haunt our dreams.

If you want to get better results from your ad copy, there are some great books that can help you. These inexpensive books can teach you a great deal about writing copy and marketing. Some of the best books are on copywriting, though you may be surprised how much you can learn from books that are off-topic, too.