Article Advise

submitted: Jul 30th 2008 | by: RayEdwards | Total views: 1 | Word Count: 373 | |

If you want to get better results from your ad copy, there are some great books that can help you. These inexpensive books can teach you a great deal about writing copy and marketing. Some of the best books are on copywriting, though you may be surprised how much you can learn from books that are off-topic, too.

Great writers improve their writing by reading books. This is a great way to improve your skills in the copywriting field, too. Today, I'll offer you a few suggestions for books that will quickly boost your copywriting results.

Three of these books are about copywriting. A fourth book is off-topic, but still valuable for learning.

First, I would recommend Robert Collier's wonderful tome, The Robert Collier Letter Book. Collier himself wrote many of the ads featured in his book, a classic in the copywriting and marketing field. The language is old-fashioned, even quaint, but the basic principles are powerful.

John E. Kennedy's Reason Why Advertising is a fantastic book. It is harder to find than the others. At the end of this article, I will provide you with resources to find books like this.

My final choice may raise a few eyebrows, but it's not as silly as it seems. Green Eggs and Ham is not about copywriting, true. But it IS about selling! Enjoy this Dr. Seuss book at any time - with a fox, in a box or with a mouse, in a house.

You may be surprised to learn that Green Eggs and Ham can teach you persistence when making your sales. Learn how to come to an agreement with your potential clients so they become paying customers. It may seem silly, but you can learn important marketing lessons from Dr. Seuss.

As promised, here is a great way to find all those books. Bret Ridgeway of Speaker Fulfillment Services specializes in finding hard-to-find books on copywriting and marketing. Find what you need at his website at www.SFSBookstore.com.

Buying good books on copywriting is a great investment in your business. The books I have recommended here will be valuable additions to your copywriting library. They don't cost much, and you'll get a great return on your investment. The lessons you learn will pay off in ways you can't even imagine.

About the Author

For an inside look at the techniques of a top direct response copywriter, check out the membership site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice.

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