Article Advise

People love to learn about other people, and interviews are an effective way to accomplish that learning. Successful interviewing is not simple, but there are basic steps you can take to make sure your interviews are successful and that you come up with interesting, useful information about those you interview. Here are five such basic steps, whether you are doing an in-person interview or a remote interview by telephone or email:

People love to learn about other people, and interviews are an effective way to accomplish that learning. Successful interviewing is not simple, but there are basic steps you can take to make sure your interviews are successful and that you come up with interesting, useful information about those you interview. Here are five such basic steps, whether you are doing an in-person interview or a remote interview by telephone or email:

People love to learn about other people, and interviews are an effective way to accomplish that learning. Successful interviewing is not simple, but there are basic steps you can take to make sure your interviews are successful and that you come up with interesting, useful information about those you interview. Here are five such basic steps, whether you are doing an in-person interview or a remote interview by telephone or email:

The Great American novel is, right at this minute, right there on the tip of your toes. (People still wonder why you learned to type with your feet; and you would write a funny story based on that, if you could only decide how to get it started.) If you could just come up with a title, you might be able to go on to the first paragraph. Sound familiar?

In a previous article, I discussed using audio to get more testimonials on your site. There are other great reasons to use audio, as well. Audio is a "secret weapon" that can boost your conversions. If you do it right, it will increase your sales.

Marketers know the value of good testimonials, yet they often struggle to get enough good testimonials for their website. You know, those fantastic testimonials - audio or video -- that tell people how great you really are!

Most copywriters make these same three mistakes that hurt the effectiveness of their copy, resulting in fewer opt-ins and fewer sales. Of course, the goal of the direct response copywriting game is to get as much response as possible.

Today's topic is: How to tap the profit power of niche marketing.

You might be wondering, like many marketers, if product launches still work. Everybody knows the techniques, everybody knows how to do it, we all see it comingdoes the formula still work? Why do they do them?

Have you seen all the hype lately? Online copy is filled with hype which frankly doesn't work. It turns off the readers, the clients, even other copywriters! Despite these problems, copywriters still churn out hype-filled copy (I admit, I've been guilty myself on more than one occasion!). How do we avoid writing hype-laden copy?